Spectrum News Connected TV Navigation
Spectrum Networks is the local programming division of Charter, consisting of more than 30 local Spectrum News TV and digital networks in 12 states, as well as a streaming news channel, Spectrum News+, and two regional sports networks.
My work with Spectrum Networks touches all parts of the app across multiple platforms. Most notably, I led the discovery and design of the app’s
FINAL DESIGN & OUTCOME
Navigation and information architecture changes resulted in a 30% increase in video consumption compared to the previous month's average before the change.
CONTEXT
One of many projects tied to the business’ strategic focus on increasing video consumption
USER RESEARCH
Aiming to improve success metric by 8.5%+ through 2024
Spectrum Mobile orders attach accessories ~1.5% of the time while the closest comparison, Xfinity Mobile does 50x the performance for a 75% attach rate with more traditional tactics. For reference, Verizon is best-in-class with a 200-300% attach rate. It became clear that mobile accessory attachment has the opportunity to be a multi-million dollar line of business for Charter. The client’s goal was to utilize UX best practices to drive the accessory attachment rate to 10-20% by the end of 2024.
DISCOVERY
Aiming to improve success metric by 8.5%+ through 2024
Spectrum Mobile orders attach accessories ~1.5% of the time while the closest comparison, Xfinity Mobile does 50x the performance for a 75% attach rate with more traditional tactics. For reference, Verizon is best-in-class with a 200-300% attach rate. It became clear that mobile accessory attachment has the opportunity to be a multi-million dollar line of business for Charter. The client’s goal was to utilize UX best practices to drive the accessory attachment rate to 10-20% by the end of 2024.
EXECUTION
Corporate red tape blocked us from continuing with designs
Spectrum Mobile orders attach accessories ~1.5% of the time while the closest comparison, Xfinity Mobile does 50x the performance for a 75% attach rate with more traditional tactics. For reference, Verizon is best-in-class with a 200-300% attach rate. It became clear that mobile accessory attachment has the opportunity to be a multi-million dollar line of business for Charter. The client’s goal was to utilize UX best practices to drive the accessory attachment rate to 10-20% by the end of 2024.