Strategic designer drawing on insights to create artifacts and experiences that facilitate meaningful and fluid connections between consumer and brand.

About

Alexa is a Senior Product Designer at Charter Communications building accessible, innovative products focused on delivering news and sports to Spectrum customers. Working across a variety of products and platforms, she has scaled native mobile and TV apps through feature enhancements and led large-scale redesigns. For each client, she pairs her robust service background with research and design best practices to solve their unique, complex problems.

July 2023

Spectrum News User Profiles

A large-scale effort to bring user profiles and cross-device carryover to the Spectrum News App. I am leading the project’s strategy and discovery while contributing to the execution of the new features on Connected TV devices.

July 2023

Validation Testing Process Integration

Responsible for rolling out a validation testing process to increase data-driven design recommendations and influence client’s annual roadmaps.

January 2023

Roadmap Planning Workshops

Week-long workshops for multiple agency clients to shape roadmap items and define requirements with executive level stakeholders.

January 2022

WCAG 2.0 Improvements

Charter maintains accessibility standards higher than WCAG AA. This project explored the improvement of the Spectrum News App’s Weather Experience to remove any barriers for individuals with disabilities. 

June 2023

Connected TV App Navigation

Designed changes to the CTV app’s navigation structure with a goal to improve the discoverability of Video On Demand content and reduce live stream redundancy.

December 2022

Spectrum Reach

My first large scale launch at Charter! I spent most of 2022 driving the direction, leading the design and executing on the details for the launch of Spectrum Reach’s new lead-gen website.

Summer 2021

General Assembly UX Apprenticeship

Spent three months learning and practicing UX foundations. Ended the program by working cross-functionally with business stakeholders, product managers, and web development teams at Memora Health.

March 2023

Spectrum SportsNet Fusion

I worked on the integration of SportsNet LA into the Spectrum SportsNet website and apps.

March 2022

Figma Ways of Working

When I joined Charter, the team was just beginning to transition to Figma. Quick to jump into process improvements, I organized a full-day working session around developing new organizational standards in Figma.

Spring 2021 - Previous

Inspirato

Began my career at Inspirato as an Account Executive supporting 205 members. Transitioned to the Experiences Team where I managed group travel experiences around the world.

July 2023

Live Activities for Live Elections

48-hour cross-functional hackathon-style project to add Live Activity functionality to Spectrum News App for election coverage.

Extensive product design toolbox to quickly identify the activities that make sense for any given project

Product Planning

Organize structured roadmap planning sessions resulting in the proposition and prioritization of the highest value projects for the following year.

Potential Activities: The Golden Circle, Data Analysis, North Star Workshop, Impact-Effort Matrix

 

Problem Discovery

For each project, spend time understanding the market and gathering evidence to support the problem.

Potential Activities: Stakeholder Interviews, Generative Research, Journey Mapping, Service Blueprint

Problem Definition

Prioritize insights and define product strategy to align on a measurable and achievable goal.

Potential Activities: Risk Analysis, Success Metrics, Thoughtful Execution Tree

Solution Shaping

Generate ideas, socialize progress, and validate concepts with users, designers, and internal partners to ensure a design covers all paths and needs.

Potential Activities: Design Sprint, Iterative Testing, Wireframes, Prototyping

 

Solution Delivery

Take an active role in working alongside engineering to implement designs as envisioned while reacting to design tasks that arise after development starts.

Potential Activities: Spec Documentation, Design QA

Approach

What others have said

  • “Hats off to your teamsmanship, ability to think on the fly, be professional, communicate complicated but creative solutions, and just stay true to the message.”

    Design Manager

  • "The tireless work, the hours upon hours of calls, meetings, texts, chats, email, etc., are almost impossible to quantify, but they proved that we not only had the best team working on the site from all parts of the organization, but also a group of folks that really believed in what we were doing – and that was invaluable. I will cherish what we’ve done and I hope you all share the same sense of pride and accomplishment. This was a massive effort and one that will pay dividends."

    Client Stakeholder

  • “Alexa led her UX team during their project with Memora Health. Alexa was incredibly conscientious, had great ideas, and kept everyone moving swiftly during an aggressive timeline (including me). “

    Stakeholder Client

  • “Her work is stellar, but how she speaks to it is even more impressive. Organic and natural understanding of the process and what needs to be done. What a storyteller! “

    Peer Designer

  • "You make the work you do seem so nonchalant and subtle, but it speaks volumes. I'm always amazed by the way you think. You also have a way with simplifiying complex information that's very unique and so valuable."

    - Research Partner

Outside of work

Away from my desk, I express myself creatively through DIY projects around my home, tending to my vegetable garden, and photographing the beauty that surrounds us.